Rappi serves as a Colombian super app established in 2015 that provides food delivery, together with grocery shopping and e-commerce capabilities throughout Latin America. The global operations of Rappi extend to Colombia and Mexico alongside Brazil and Chile, and other countries.
Rappi: Core features
The food delivery platform Rappi evolved into a single platform which now provides dozens of services. Here are the main ones:
Food delivery
Customers can place orders for restaurant or fast-food meals and neighbourhood dining establishments through the platform.
Real-time order tracking
Schedule deliveries or order instantly.
Groceries & shopping
Major supermarkets such as Éxito and Walmart, and Chedraui provide their customers with an option for grocery delivery through Rappi. Delivery operators at Rappi can fetch items from pharmacies together with liquor stores, and pet shops.
Personal shoppers hand-pick your order.
RappiFavor / errands
You can hire Rappi courier delivery staff to retrieve and deliver any items, ranging from keys to documents and packages.
Ultra-flexible and fast.
RappiTaxi & Transport
Book taxis or private drivers directly through the app. The application displays predicted prices together with current vehicle tracking information. Available in selected cities.
Integration and differences
Users can access RappiPay financial services through integration with the Rappi application alongside all other Rappi features.
Rappi operates delivery and commerce within its operations, but RappiPay concentrates on financial services, which fall under financial regulations and provides banking products.
About Rappi: Driving financial inclusion
Rappi established its operations in 2015 by creating a financial service which provided near-field communication-based prepaid cards and wallets for customers in Colombia.
Rappi obtained its banking license to establish itself as a financial services provider which delivers complete money management solutions across its user base without documentation requirements. Rappi users access a 100% digital app for sending and receiving money and bank transfers to all Colombian banks, and bill payments and cash withdrawals at any Davivienda Colombian ATM network free of charge. The Rappi card facilitates quick and seamless payment options during store shopping activities.
Rappi leads the financial inclusion movement by providing banking solutions for underbanked and underserved Colombians, which both advances national digitisation programs and enhances financial accessibility. Rappi’s CEO, Gabriel Migowski, expressed that the recent capital infusion demonstrates market backing and trust in the company, which enables continued delivery of premium digital payment solutions to all citizens across Colombia. Rappi secured a $112M financing, which will drive financial inclusion efforts in Colombia during the current period. Bancolombia, along with Banco de Bogotá and Davivienda and Itau, extended their financial credit to the fintech.
Rappi’s fintech evolution
Rappi has distributed more than 215,000 credit cards throughout Colombia, which enabled the company to provide close to USD 4 million in cashback rewards to its customers. The majority of these users (more than 40%) received their initial credit card from Rappi. The financial system has gained 80,000 new users through Rappi products since their launch about one year ago.
The main success factor for expanding operations from Mexico to Chile requires Cross-Border partnership development
The exceptional aspect of Rappi lies in its ability to align with business partners across international borders. When the pandemic hit the FinTech made a deal with Grupo Financiero Banorte to launch digital financial platforms in Mexico.
Rappi launched its operations in 2015 and then evolved to provide all manner of services. Rappi successfully achieved its goal of becoming the most comprehensive app in the daily lives of Latin American people. So what’s next? Rappi plans to establish its position as the leading and biggest super app throughout Latin America, with main markets including Mexico and Brazil.
To start with identity verification, you must verify your identity by showing your national identification document, followed by taking a selfie and possibly showing your tax ID or proof of address.
You’ll need to provide:
- National ID (INE, DNI, Cedula, etc.).
- Selfie for identity check.
- Proof of address, together with tax ID (or alternative documents), might be required.
The verification process falls under bank regulations for fraud prevention.
Order your Rappi card
Depending on the country, the system will provide you with the choice to obtain either a credit card or a debit card. Some locations offer Visa or Mastercard services, which contain benefits such as cashback and zero annual fees and Rappi Prime membership advantages.
Track spending
You can view categories while creating spending limits through this platform.
Save or earn cashback
The accounts offer either cashback payments or interest payments to their customers.
The connection to the Rappi Prime platform provides additional rewards for users.
Stay secure
Use biometric login: Every transaction will trigger notifications through the app settings.
You can activate a temporary card freeze when your card gets lost.
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